Cycling Community

There’s some great biking blogs, cycling websites and biker’s forums online, as well as the usual bike industry and official UCI websites . 

My favourites are the blogs of non-professional bike riders, which are not only useful for entertainment value: They also fulfill a valuable purpose which could save you thousands of dollars on market research.

Bike blogs and cycling websites allow a bike shop owner to see the world through a bike shop customer’s eyes. Cycling blogs give you an opportunity to see what other cyclists see, feel, think, and encounter, when they’re not sheltering inside your bike shop.