Way back in the good old days, the English ‘justice system’ sent their convicts, liars and thieves off on a sailing boat to a new life in Australia. Those tough nuts who survived the trip became some of the founders of the ‘lucky country’ and probably had a fantastic time under the beautiful Australian sun. [...]
Bike shops are the heart of the cycling community.
What could be better than owning your own bike shop?
For a while now I have been underwhelmed with other people’s enthusiasm for a business to “under-promise – then over-deliver” In marketing it is much more natural to over-promise - and then figure out how (somebody else) can deliver. Selling yourself short, and then pulling something awesome out of your hat, seemed kind of pointless if you [...]
Need some marketing ideas for your bike shop – and need some fresh creative ideas to step up your game? Stick around (bookmark this site!) as I disclose the successful marketing tools and techniques that we use in our own retail bike shop. There’s plenty of opportunities to use free online marketing ideas that you can do [...]
